More than feeling: Instructional Design is my calling.
From launching quarterly email campaigns to designing e-learning courses, my job is to understand your business, key demographics, marketing strategies, and how to write compelling copy that educates learners.
This level of expertise requires a delicate balance of well-sourced research and marketing savvy that only a Learning & Development Copywriter can deliver.
Business communication demands fine-tuned messaging that seals the deal.
Writing marketing copy and managing large-scale projects for major retailers and small businesses makes for quite a career. What’s even more curious: A copywriter turned Instructional Designer.
To this day, colleagues and friends still wonder how I’ve done it.
Well, give me 2 minutes of your time, and I’ll tell you.
After years of working retail jobs that led to assistant management roles in brick-and-mortar stores, I learned that, in addition to word of mouth, compelling marketing copy was an essential element for fostering meaningful connections between companies and their customers. I dreamt of being an established, yet behind-the-scenes, advertising mastermind for global companies.
Determined to follow my dreams of becoming a copywriter, I learned how to transform simple product descriptions into narratives through well-researched advertorials and instructional videos. This took many years of independent learning and development through training programs, practice, dev deployments, and project management. During that time, I even learned how to code and design websites for supplemental income.
While I wasn’t looking, a recruiter reached out about an Instructional Designer role at PayPal. The moment I’d dreamed about had finally arrived!
But, wait, Instructional Design roles are not copywriting-forward, you’re thinking.
You’d be right about that.
What I learned, however, was to integrate my knack for writing words that sell not only products, but also ideas and revenue-generating concepts. Think Bob Pike meets Mad Men!
Finally, I found myself thriving in a role that felt tailor-made for my skill set and unyielding intellectual curiosity.
“It’s more than a passion. It’s my calling.” -G.M.H.M.
At PayPal, my focus shifted from writing marketing messages and ad copy to designing transformative learning experiences for Human Resources and Sales teams. I transferred those skills to TikTok, the world’s most innovative entertainment and media company, to assist leadership and sales trainers in supporting small to medium-sized businesses (SMB).
By leaning into design thinking, researching how adults learn, identifying the best software to help them hone their professional skills, and assisting training facilitators during virtual and in-person facilitations, I successfully develop needle-moving curricula for leaders of all kinds.
Today, I write copy and articles focusing on the latest software and tech innovations for Learning & Development professionals. It’s more than a passion. It’s my calling.
GMHM L&D Copywriter provides case studies, white papers, E-books, blog posts, articles, video scripts, course curriculum outlines, project managment, training materials, and so much more to:
HR Technology Companies, including FinTech and EdTech
Corporate Training and Consulting Firms
SaaS (Software as a Service) Companies
Corporations, Enterprises - Internal L&D Departments
My writing and thought leadership focus on professional skills development, change management, artificial intelligence solutions, soft skills, and the latest technological advances in the L&D space, including updated learning management systems (LMS) and ethical AI use in training.