My Story:

Learning, Design, and the Power of Words

The right words in business communication can either make or break a deal.

Having copywritten and managed marketing campaigns for major retailers and small businesses for more than a decade, I have developed a fine-tuned skill in writing stories that foster meaningful connections between companies and their audiences. I learned how to transform simple product descriptions into narratives through well-researched advertorials and instructional videos.

After developing these essential communication skills, I discovered the exciting industry of Learning and Development. I’ve always considered myself autodidactic, so when I found there was an industry dedicated to such forward-thinking, I had to become part of it.

At companies like PayPal and TikTok, my focus shifted from writing marketing messages and ad copy to designing transformative learning experiences for Human Resources and Sales teams. By leaning into design thinking, determining which software adults need to enhance their learning experiences, and assisting training facilitators, I quickly learned how to develop needle-moving curricula for leaders of all kinds.

Instructional design and copywriting are my passion.

From crafting quarterly email campaigns to designing e-learning courses, my job is to understand business, target demographics, marketing strategy, and how to write compelling copy that sells.

I’m here to help you harness the power of words to connect, to educate, and to inspire your customers, clients, and teams.

GMHM L&D Copywriter provides case studies, white papers, E-books, blog posts, articles, video scripts, course curriculum outline, and training materials to:

  • HR Technology Companies, including FinTech and EdTech

  • Corporate Training and Consulting Firms

  • SaaS (Software as a Service) Companies

  • Corporations, Enterprises - Internal L&D Departments

My writing and thought leadership centers on professional skills development, change management, soft skills, and the latest technological advances in the L&D space, such as updated learning management systems (LMS) and ethical AI usage in training.

Copywriting. Design. Strategy. Learning. Development.

Copywriting. Design. Strategy. Learning. Development.

Let’s connect! Send me an email or fill out the inquiry form below.

If you are an Employer with a direct inquiry related to hiring me for full-time work, please email gmhayesmccloskey@gmail.com.

Submit your inquiry for copywriting, corporate training, E-learning module design, and other services in the client intake form.

If you are an employer or recruiter with a direct inquiry, please email gmhayesmccloskey@gmail.com.